Watch this entire video to learn about all the benefits of using GrooveFunnels to build your business!
Friday, July 31, 2020
Drive results with new direct response solutions on YouTube
Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser.
With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most. As businesses begin to reopen, they have an opportunity to use video to drive both online and offline actions on YouTube, where 70 percent of people say they bought a brand as a result of seeing it on our platform.1 That’s why we’ve invested heavily to introduce effective video solutions that drive action. Last year, the number of active advertisers using TrueView for action grew over 260 percent.2
Today, we’re making it even easier for you to inspire people to take action on YouTube with smarter solutions that make video more shoppable, use automation to drive conversions, and help you better understand attribution.
Make your video ads your new storefront
Brands are strategically using video ads when merchandising new products. Recently, Aerie needed to simultaneously drive brand love and omnichannel apparel sales for their 2020 spring campaign. They used YouTube as a full funnel solution and connected with audiences with the highest likelihood to purchase. As a result, Aerie saw strong engagement for their brand and achieved a 25 percent higher return on ad spend than the previous year—with nine times more conversions compared to their traditional media mix.
To help businesses establish a stronger e-commerce presence, we’re experimenting with a new way to make your actionable video ads more shoppable—complementing your ad with browsable product imagery to inspire the next purchase. All you need to do is sync your Google Merchant Center feed to your video ads, and you can visually expand your call-to-action button with the best-sellers you want to feature and drive traffic to the product pages that matter.
An easier way to drive more conversions
In addition, we know that with limited marketing budgets, it’s become harder to drive reach and convert demand at the same time. Today we’re announcing Video action campaigns, a simple and cost-effective way to drive more conversions across YouTube. It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign. To make it even simpler, we’ll include any future inventory that becomes available, like the What to Watch Next feed. This way you can save time to focus on strategic initiatives like crafting the right creative and messaging for your audiences.
We’ve seen Video action campaigns work for companies of all sizes, including Mos, a startup that helps students find funds for college to avoid large student debts. As a newer company, Mos was excited to test out a solution that could drive results quickly. In the last few months, Mos saw 30 percent more purchases for their service at a third of the cost compared to their previous YouTube benchmarks.
Transform your campaign into a lead generation tool
For businesses that rely on new leads to sustain growth, we recommend adding lead forms to your Video campaigns. Lead forms help advertisers capture qualified leads while reducing costs - all without interrupting the viewing experience. Automobile giant Jeep tried this approach with their Korea branch and saw a 13 times increase in completed leads at an 84 percent lower cost per lead. With lead forms, they generated “the most leads at the most efficient cost among all ad platforms,” says Kenny Hwang, Jeep’s Korea Marketing Manager.
Plan for greater impact across different consumer touchpoints
We often see that people switch between Search and YouTube to find new information that influences what to buy. In order to help you understand where your conversions are coming from and provide more transparency around your customer’s path to purchase, we’ve included YouTube in our Google Ads attribution reports. Attribution reports can provide insight into how budgets can be allocated to maximize impact across YouTube, search and shopping campaigns.
As businesses begin to reopen and enter into a state of recovery, we hope these new solutions will make it even easier for you to find new leads, boost web traffic or drive sales. To get started on any of these new products and features, please reach out to your Google account team and we’ll be ready to help.
Drive results with new direct response solutions on YouTube
Nicky Rettke Director, Product Management, YouTube Ads
Published Jun 18, 2020
1. Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020.
2. Source: Google data, US, Jan-Dec 2018 vs Jan-Dec 2019. Active advertisers count based on advertisers that had multiple TrueView for action campaigns with nonzero spend throughout the year.
POSTED IN: GOOGLE ADS VIDEO ADS
Build Better Websites & Funnels
In this day and age, any business that wants to thrive must go online.
With so many things going on around the world, and global changes that will forever impact the way people live and do business, going online is no longer just an option.
Not only to maintain their success, but even just to survive.
Sure, there are tools that are already available that any business can use to run their entire company and processes digitally.
However, any minimum amount of research will tell you that most of these products are expensive, complicated and limited in customization.
In other words, not very user-friendly, and definitely not suitable for all business owners, especially those who are less tech-savvy and might even be on a budget.
I mean, who can afford to invest thousands of dollars a month into a bunch of complicated tools, and on top of that, hire employees to manage the systems, right?
Well, if this sounds familiar in any way, I have some good news for you.
As an online marketer and blogger myself, I am always looking for new solutions for these everyday challenges we face as business owners.
Today, I am very excited to introduce you to my latest discovery.
GrooveFunnels is, by far, the best way I have found to be able to build websites, sales funnels and sell digital products online.
The best part? It’s FREE.
But the free value does not end there…
You see, GrooveFunnels is not just a website and sales funnel builder.
The co-founder of GrooveFunnels, Mike Filsaime, is actually a veteran in the Internet marketing space, and has put all his experience and expertise into one of the best suite of marketing tools I have ever seen.
I’ve also signed myself up for an account (it’s free), and for the past few days, I’ve had the chance to play around with it.
And you know what?
I can definitely tell you that this 100% free tool is perfectly capable of running your entire business, maybe even better than some of the expensive complicated tools out there.
I’m not exaggerating by any means…
From what I’ve seen so far, GrooveFunnels includes everything that I need to run my online business, all for absolutely free.
Here’s just a quick list of what I’ve gathered so far:
FREE sales, page and funnel building platform
Possible to build my own branded websites with full navigation
Can integrate with my own custom domain name
Able to sell my products with what they call a 1-click upsell
Capability to integrate upsells, downsells, and order bumps
Even has a way to create my own powerful affiliate program for my products!
And that’s just for starters, because there is so much more for me to explore!
I’m not even joking when I say that I am planning to change my ENTIRE online business over to GrooveFunnels!
I mean, why wouldn’t I?
It’s FREE, and it’s probably the BEST suite of marketing tools I have ever seen in my life.
By the way, there’s more…
I didn’t even mention some of my favorite benefits of GrooveFunnels.
As a member, I’ve also received a TON of community benefits.
I’ve been able to join their private Facebook group, connect with marketing experts inside, get help with all my problems, access private training within their own academy, ask questions through their helpdesk, and meet other like-minded entrepreneurs just like me to make the best use of these tools.
So, if you’re like me… Striving to grow your business, looking to learn more about marketing and getting to know some of the best in the industry at a more personal level, then you won’t want to miss out on this opportunity.
Sounds great, right?
But you might be asking… what’s the catch?
The catch is that GrooveFunnels is free, but for a limited time only.
GrooveFunnels is in its pre-launch phase, which means that many of the products have still yet to fully launch.
When they do, and as the products continue to get upgraded, GrooveFunnels may no longer be free anymore.
This means that now is the time to sign up for your free account, which would also qualify you for the additional software upgrades that they make as time goes on.
Awesome deal, right?
It’s called being at the right place, at the right time.
And that’s where we’re at right now :)
Don’t wait any longer, because I’m honestly not sure when this free offer is going to go away.
Do yourself a favor and sign up for your free GrooveFunnels account right now, and I will see you inside of the Facebook group.
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